| Cold calling is one of the most inexpensive and | | | | how fresh they are how ready these people are to |
| effective ways to prospect for your network | | | | sign up with your opportunity, well bunk! The leads |
| marketing business, but you have to know what | | | | your going for have nothing to do with opportunity, |
| you're doing. Here is a step by step roadmap for | | | | the leads you want are targeting people searching |
| correctly cold calling your way to big compensation | | | | for some sort of benefit such as weight loss, wrinkle |
| checks on a shoestring budget. | | | | remover, cheap phone service or relief from some |
| Now some of you may find the thought of picking | | | | kind of pain or discomfort. |
| up the phone to dial up strangers and introduce them | | | | Why you ask? Permit me to illustrate. If you were to |
| to your mlm product or service to be repugnant and | | | | get a phone call from a guy asking you if you were |
| I certainly understand how the innocuous little hand | | | | interested in starting a home based business selling |
| held device that actually weighs under a pound can | | | | whatever miracle product or service you had to |
| suddenly seem to weigh at least 800 pounds and | | | | offer on the pretense that you could show them |
| sport sharp barbs around the mouth piece...I've | | | | how to be successful doing so even though you |
| honestly been there myself. | | | | yourself were still just trying to keep up with your |
| And some of you may have been advised (wrongly) | | | | auto ship how well do you think you'd do? |
| by your upline or others that cold calling isn't a viable | | | | Then to ad insult injury (and after spending 300 |
| method of prospecting and to go back to pestering | | | | dollars to find him) you manage to get some guy to |
| everyone within three feet of you to join your | | | | go to your MLM opportunity presentation because |
| Network Marketing business or at least buy or try | | | | he's the kind of guy who just can't say no ANYONE, |
| your product; now that sounds really | | | | and now your 3 way-ing the poor sap onto a call to |
| professional...NOT! | | | | your upline to get him all closed up only to have him |
| But if you can't get over your fear of the phone or | | | | run for the door or disappear the next day when it |
| shake off the Nay Sayers you are seriously leaving | | | | comes time to plunk down his cash....what happened? |
| thousands of dollars lying around like so much offal in | | | | Easy, this guy had no real want need or desire for |
| a trash can. | | | | what you're offering. Even had you managed to |
| Fortunately there is a simple and time proven | | | | actually sign him up (through some weird act of God) |
| methodology to be literally dialing for dollars. | | | | 30 -90 days later he's jumped out the back door and |
| First target your market - In other words know who | | | | stopped his auto ship! So now what? Do it again of |
| it is that you're looking for. You've likely been told | | | | course...hmm, isn't there a saying about doing the |
| that everyone is your prospect but how can this be? | | | | same thing over and over and expecting a different |
| It may be true that everyone could benefit from | | | | result? |
| your product or service, especially if you're in a health | | | | Let's try a different scenario now. Say you have an |
| and wellness company, but what if you're in weight | | | | ongoing weight issue and you've tried dozens of |
| loss or wrinkle cream. Do you honestly think your | | | | methods to take the extra pounds off to no avail |
| going to get the interest of 24 year old six foot tall | | | | and you a receive a call from a friendly voice that |
| 160lb man? Of course not...well, not usually but I don't | | | | asks you "If I can honestly show a way where you |
| want to digress. | | | | can safely lose 10 pounds in 7 days guaranteed |
| Even if you do find a person who you believe needs | | | | would that be worth 45 minutes of your time to find |
| your product or service, there is no guarantee that | | | | out how to get that done?" |
| they are in the market for what you've got or could | | | | Would that truly pique your interest? You bet...If |
| even if they can afford it. | | | | you're the right prospect it would absolutely grab |
| In order to find your right audience you'll need to find | | | | your hope meter by the throat and rattle it! And if |
| out who they are, what makes them tick, have they | | | | you're not the right prospect and you say "No" to |
| bought something like this before and do they have | | | | that interest question it's no big deal because I've |
| a credit card and a job to pay it off with. When | | | | only spent .10 cents for your name and number. Get |
| you've gotten this information you'll know your | | | | it? I'm not overly invested in you, so it doesn't sting |
| targeting the right audience for your MLM lotion, | | | | so much if you're not interested because I have |
| potion, pill or service. | | | | thousands of other people I can call without going |
| Take a trip to the lead broker - First of all stay away | | | | broke doing so. Compare that to your 3.00 - 9.00 |
| from those high end opportunity seeker leads, you'll | | | | dollar opportunity leads. |
| spend more money than an heiress in a shoe shop | | | | In closing- Lead with your products benefits instead |
| but you'll be paying Gucci prices for a pair of paper | | | | of the MLM opportunity and you'll be surprised by |
| flip flops; in other words they're worthless. | | | | how many prospects are genuinely interest in what |
| Everyone on the planet is looking for an "opportunity" | | | | you have to offer. Out of these happy customers |
| but the majority of people responding mindlessly to | | | | you'll find some that actually are eager to become |
| these ads are usually looking for a job or something | | | | network marketing business builders based on the |
| for free, neither of which you have. | | | | fact that they love the product or service and truly |
| I bring this up because a lot of brokers will try to | | | | stay committed to either growing their own home |
| push these on you once they figure out your a | | | | based business or at least remaining a good loyal |
| network marketer; you'll get a song and dance about | | | | customer. Not bad for ten cents. |