| Mobile cell phones are now packed with so many | | | | The writer recently underwent video training in how |
| functions that the cell user is totally bedazzled and | | | | to advertise on smart phones like the iPhone and the |
| often confused. Everything from a mobile telephone | | | | Android. Large networks are now available where |
| to a digital camera, video recorder, games and mp3 | | | | web marketers can place tiny, 35 character text ads |
| music player, GPS system, calculator and personal | | | | or banner ads inside certain mobile applications. Two |
| organizer. And now with the arrival of smart phones | | | | of these networks are and and Google has already |
| like the Apple iPhone and iPad, Blackberry and Palm | | | | acquired the first one! The numbers of total ad |
| devices and the exploding range of cell phones using | | | | impressions already shown by are truly astounding, |
| Google's Android operating system, we witness total | | | | numbering about 250 billion. Google has seen that the |
| convergence with the world wide web as these | | | | future belongs to the customer on her mobile cell |
| devices' browsers are almost one hundred per cent | | | | phone and huge resources are being redirected in this |
| capable of displaying interactive web pages. | | | | direction. For example, 750 million dollars were forked |
| The windows mobile platform is able to run neat | | | | out to acquire and new affiliate networks are |
| miniature versions of office programs such as | | | | springing up to provide marketing offers to these |
| business presentations, word processing and | | | | keen users of mobile devices. Two such networks |
| spreadsheet displays. Apple took this functionality | | | | are and Peerfly.com, where publishers and advertisers |
| light years ahead by allowing independent software | | | | can copy coded links to use in their mobile marketing |
| developers to build 'apps' or software applications and | | | | campaigns. |
| these have blossomed into the tens of thousands. | | | | Summary |
| The iPhone operating system also powers the newer | | | | Smart phones like the Apple iPhone, BlackBerry, Palm |
| iPad and one of the attractions seen by potential | | | | and Android are revolutionizing the ways in which we |
| buyers of these digital touch screen devices is the | | | | communicate and conduct our business. Total |
| huge range and extensibility of these applications. | | | | convergence of practically all functions has now |
| Google's popular Android mobile operating system is | | | | occurred on these hand-held devices. Marketing |
| like an evolution of the iPhone OS and is also wide | | | | channels are now opening for merchant companies |
| open to third party applications and future | | | | and advertisers to make their product offers on cell |
| developments. Palm, or Web OS and Blackberry both | | | | phones through software applications specific to each |
| run highly sophisticated smart phone operating | | | | mobile device. |
| systems capable of showing dynamic web pages. | | | | |